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A fund factsheet is more than a regulatory artefact. It is often the first, and most frequently referenced, touchpoint investors have with a fund. Despite this, factsheet production is still fraught with inefficiencies; inconsistent data, outdated layouts, manual bottlenecks and hard-to-find documents on websites.
Factbook undertook a detailed review of more than 200 factsheets from UK registered for sale funds, assessing each against a weighted scoring framework covering:
Data Completeness – Does the factsheet cover all key areas (fund basics, performance, costs, risk, holdings, contact details, etc.)?
Investor Suitability Clarity – Is it clear who the fund is for (e.g., investment horizon, risk profile)?
Clarity of Language – Is the wording concise, jargon-free, and investor-friendly?
Performance Presentation – Is performance data easy to interpret, clearly labelled, and benchmarked?
Use of Charts and Graphics – Are holdings, performance, and allocation well-visualised?
Visual Appeal & Layout – Is it well-structured, visually attractive, and easy to scan?
Branding & Professionalism – Is the branding consistent and professional?
Risk Disclosure – Are risks explained in plain English with visual aids or scales?
Cost Transparency – Are fees clear, easy to compare, and contextualised?
Contact & Support Info – Is it easy to know who to contact and how?
For each of the four main categories, we gave each sub-category a score out of 10 and weighted the totals to 20%, to give an initial score out of 80. We used this score to rank every factsheet and generate our Top 50.
For the final 20% of the total score the judges conducted a qualitative review that covered:
The judges’ qualitative score out of 20 was added the weighted score out of 80 to produce a score out of 100. The ten factsheets with the highest marks make up our top ten.